Who We Are
Life Science Connect is a 40+ year company that has been helping our partners achieve their growth goals with innovative marketing program partnerships.
We use our expertise in content marketing and sales enablement to empower you to effectively connect your thought leadership, products, and solutions with actively engaged readers throughout our diverse communities.
What We Do
The mission of Life Science Connect is to facilitate meaningful connections, foster collaboration, and drive positive contributions within the B2B landscape of the life sciences industry, ultimately striving to eradicate inefficiencies in buying and selling processes.
How We Do It
In today's dynamic marketplace, simply selling to customers is no longer enough. To truly connect and succeed, a shift in mindset is required – one that revolves around understanding and assisting your buyers. The Follow Your Buyer methodology offers a powerful approach to achieving this, allowing you to build meaningful relationships, provide value, and effectively address your customers' challenges. This is accomplished by delivering targeted and helpful content that resonates with your buyers at every stage.
At Life Science Connect, we encourage our customers to adopt the Follow Your Buyer methodology to attract, influence, and cultivate customer loyalty throughout the entire buyer's journey.
Why We're Different
We empower you to establish meaningful connections with your desired audience and accomplish your precise business goals, all while presenting you with comprehensive and reliable data and insights through our proprietary platform.
Exclusively available to Life Science Connect customers, our Templeton® Customer Insights Platform offers actionable insights that assist you in comprehending the purchasing journeys of your target audience. By optimizing your content marketing strategy, Templeton enables you to effectively nurture and engage your audience.
How We Help
We connect you to established, engaged audiences who trust and value our publications.
Audience Access
The keystone of every LSC program, Audience Access helps you develop unique and compelling insight into your target market.
Market Research
Research provides insights into the key challenges your target buyers are facing. Life Science Connect collaborates with dependable research partners to deliver valuable data and insights that support global service providers and biopharmaceutical companies in making informed decisions.
Lead Management
From lead generation and nurture to conversion and analysis, we do more than simply deliver leads, we help our clients build relationships with prospects, making them better qualified and more likely to buy.
Branding
From banner ads to highly customized virtual events, we help get your name in front of our readers so you can be recognized as a best-in-class partner alongside our trusted brands.
Content Strategy
Helping you publish valuable, custom content using a best-in-class proven process to create needed commercial insight.
Content Delivery
Getting your content to the right audience at the right time in the right way.
Behavior Analytics
With robust engagement data available exclusively to customers, the Templeton® Customer Insights Platform helps you understand the buying journeys of your target audience and optimize your content marketing strategy to effectively nurture and engage them.
Common Client Challenges
“We need to get our target prospects to engage with our content”
The Challenge: A CRO was looking to build awareness and increase their share of voice among clinical trial stakeholders in our audience.
The Opportunity: The Clinical Leader team knew upwards of 30,000 content engagements were generated for CRO partners in the previous 12 months. In looking closely at the engagement data, it became clear that the vast majority of those engagements were generated from custom newsletters.
The Solution: We worked with this CRO to create themed newsletters featuring their content exclusively, which boosted their program results.
“Turning leads into deals is SO HARD”
The Challenge: A leading clinical trials technology company was trying to land a key partnership with a big pharma prospect. Their business development team learned the deal had stalled and that partner evaluation would take longer than expected.
The Opportunity: The Clinical Leader team has seen success in custom nurturing programs for top-of-mind awareness, and keeping this technology provider of mind among stakeholders would increase their chance of winning when the pharma company was ready to choose a partner.
The Solution: Stakeholders were sent a combination of Clinical Leader editorial, Clinical Leader guest columns, and this partner’s content at a strategic cadence.
“Our division has a daunting growth goal and we need good leads to reach it”
The Challenge: A division within one of our partner companies was tasked with growing their pipeline of biopharma prospects focused on monoclonal antibody therapies (mAbs).
The Opportunity: Our Bioprocess Online team has access to quality detailed demographic and firmographic lead data through our custom analytics offering that uses a proprietary algorithm to eliminate false leads and robotic traffic.
The Solution: The Bioprocess Online team manually tagged target mAbs accounts and then created a custom lead report identifying which molecule they were focused on. Applying this extra layer of data saved our partner time and allowed them to zero in on the leads they were most eager to engage with.
“We just expanded capacity, now we need to fill it”
The Challenge: A CDMO was well-established among traditional pharma companies. They had just expanded their capacity by acquiring a new facility that was equipped to support scale-up for emerging cell and gene companies.
The Opportunity: This CDMO knew that if they could gain name recognition among cell and gene prospects they could offer them the valuable facility space they’d created.
The Solution: The Cell and Gene business development team helped this CDMO add its content from our sister publication, Outsourced Pharma, to this audience. By tailoring their existing content and keeping their back-end reporting the same, this CDMO was able to access a new, hard-to-reach audience without any onboarding hassle.
“Our small team is overwhelmed with lead data, so we need help qualifying and prioritizing them”
The Challenge: A CDMO’s program with Outsourced Pharma was working so well that their relatively small business development team was struggling to keep up with lead volume.
The Opportunity: This CDMO needed a way to quickly filter leads and prioritize them based on fit.
The Solution: Our data analytics team customized a lead report to include fields such as therapeutic area, route of administration, molecule type, and company size to help prioritize follow-up efforts and tailor their prospecting approach.
“Our SMEs don’t have the bandwidth to help us create content”
The Challenge: A client knew they needed to get in front of their target audience with valuable early-stage content, but their subject matter experts didn’t have the time to help them produce it.
The Opportunity: The Outsourced Pharma team knew we could help our client access quality leads, help them generate valuable content, and provide insight for future topics.
The Solution: Our Content Services team worked with our client to create a host of valuable content and developed a program to distribute it to the right audiences. In addition to our sites and newsletters, we helped build a successful custom newsletter strategy, and eventually added webinars to broaden their reach.
“We need to let the world know about our rebrand”
The Challenge: A leading life sciences supplier came to us looking for unique opportunities to help accelerate their rebranding efforts. Our partner wanted to make a bigger splash than traditional banner and print ads.
The Opportunity: The Bioprocess Online editorial team interviews some of the biggest names in the industry in our podcast studio and broadcasts to thousands of listeners. We knew our partner could benefit through participation.
The Solution: Together we developed an original podcast series, exclusively sponsored by our partner. These podcasts have been downloaded more than 20,000 times since they launched.
“Our marketing team needs to send more MQLs to the sales team”
The Challenge: When COVID-19 prevented travel, the business development team at a client organization could no longer visit clients’ offices and were losing key insights into relationships and information about upcoming projects.
The Opportunity: The Bioprocess Online team regularly utilizes our Enhanced Lead Intelligence (ELI) reports, providing customized reporting packages that focus on content engagement activity for key accounts across the Life Science Connect network.
The Solution: The team developed a customized enhanced lead report package for the client’s marketing team, providing many of the insights they had been getting with in-person meetings with their customers and prospects.
Let's work together.
Whether you're ready to hit the ground running or just starting and have questions, we're here to understand your goals and explore how we can help you.